How to Cast Actors for Video Production
Casting the right actors is crucial—take the time to find talent that truly reflects your script’s characters, as they can
OpenLight Films is a full-service, San Francisco Corporate and Commercial Video Production offering a wide range of video production services for corporations, organizations, startups, and influencers across all industries. We specialize in corporate videos, brand films, and sizzle reels. With over 20 years of combined experience, OpenLight Films has become the trusted choice for the Bay Area’s commercial and cultural movers and shakers.
As a San Francisco Corporate and Commercial Video Production Company, our mission is to tell great stories that showcase our client’s “why” by crafting beautiful and compelling visual content that optimizes their ROI and stays within their budget. Our approach is simple: to deliver exactly what the clients want while exceeding their expectations. With the perfect blend of technical versatility and creativity, we translate our clients’ needs into impactful videos that inspire target audiences to take action. We believe in building authentic, collaborative relationships with each and every client. By seamlessly integrating our team with theirs, we can ensure successful execution from start to finish. Our notable list of repeat clients such as Chase Bank, Google, Galderma, and NBA celebrity Stephen Curry, is a testament to our proven, sustainable methods.
We offer end-to-end creative services for video content, guiding your project from concept to completion through a clear, collaborative process. Our services include creative calls, strategy, ideation, scriptwriting, storyboarding, and animatics—with optional rounds of treatment, script, A/V script, and storyboard revisions. Whether building brand awareness or launching a product, we craft compelling visuals that connect and convert.
We manage all essential pre-production details to set your shoot up for success. This includes creating a comprehensive shot list, casting talent, sourcing and scouting locations, obtaining permits, selecting video props, and even helping in niche areas such as costume design. We’ll ensure you’re happy with all final selections, doing as many rounds of casting and location scouting as needed. Everything comes together in a pre-production meeting to align on the plan before shoot day.
On set, our experienced production team ensures every shot is intentional—combining expert cinematography, thoughtful direction, seamless coordination, and top-tier video equipment rentals. We offer advanced capabilities including drone, arm car, steadicam, and crane operation for dynamic, high-impact visuals. Lighting and grip, set design, wardrobe, and hair & makeup guarantee every frame looks polished and production-ready.
Post-production is where the magic happens—editing, color grading, sound design, and VFX come together to craft an engaging, polished, and cinematic final product. Video editing includes multiple rounds of feedback to ensure your vision is fully realized.
Casting the right actors is crucial—take the time to find talent that truly reflects your script’s characters, as they can
Most companies have invested in at least one brand video—and for good reason. A well-crafted video brings your company to
Location scouting is an important part of the pre-production process and should not be rushed. Scouting can take a lot
Costs can vary depending on the scope, creative needs, and deliverables. Most of our brand videos cost between $20k and $85k/day, with smaller social edits or testimonials starting around $12k/day.
If you’re not sure what fits your budget, we’re happy to walk through options to help you get the most value for your investment.
We specialize in brand films, commercials, testimonials, and doc-style storytelling. Whether you’re launching a product, building brand awareness, or capturing real stories about your impact, we craft videos that connect emotionally and strategically.
Start by outlining your video goals, timeline, and ballpark budget. Then talk to 2–3 production companies and evaluate who really understands your objectives, aligns with your values, and feels like a team you’d enjoy collaborating with.
Ask: Who brings strong creative ideas to the table? Who can guide you, not just execute? And who feels like a true partner?
Absolutely—and we recommend it. Our team often develops scenes with modular storytelling in mind so you walk away with a hero video plus shorter cuts for social, email, or paid ads. Take a look at our SitPack and EyeQue projects to see how we turn one shoot into a full suite of assets.
Depending on complexity, it usually takes 6–10 weeks from kickoff to final delivery. Here’s a high-level breakdown:
We can sometimes accelerate this if deadlines are tight—just let us know!
Yes, we’re a full-service team. We handle everything from concept development to casting talent, scouting locations, securing permits, and booking crew. We’ve got you covered if you need a creative partner to manage the full production process, start to finish.
We do. Especially in cities like San Francisco, permits, insurance, and parking plans can get tricky, but our team is experienced and equipped to handle all the production logistics so your team doesn’t have to stress about it.
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