Sequoia

Challenge

Sequoia wanted to make a series of commercials focused on the theme of “Memories.” They targeted the lower portion of the marketing funnel, generating more brand recognition and loyalty using emotional marketing. They wanted an authentic storyline that would encourage trust among their audience and further build a sense of community.

Creative Solution

We created three commercials to appeal to two target audiences: families and planners. The first tells the emotional story of a father and daughter, reflecting on how their memories are tied to the apartment they shared before she left for college. The second features a young couple who are “expecting”—but in a playful twist, we reveal they’re actually preparing for the arrival of an adorable dog, emphasizing Sequoia’s pet-friendly communities. For the third, we focused on a proposal—but not the typical kind. Instead of just the big moment, we used a series of seamless transitions to showcase the journey: the quiet, meaningful moments that make a home feel like home.

Services

Strategy – Ideation – Scriptwriting – Storyboarding – Pre-Production – 6 Days of Video Production & Photography – Post Production (Video & Photo)

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BTS