Most companies have invested in at least one brand video—and for good reason. A well-crafted video brings your company to life, showcasing not only your product or service, but also your mission, values, and what sets you apart. Company videos can take many forms: how-tos, testimonials, use-case scenarios, interviews, or a combination of all these elements.
It’s important to remember that the best videos are those that reach the audience on an emotional level.
People will buy a product or service not simply based on logic, but rather emotion.
Before meeting with a production company, take time to reflect on your brand’s story and identity. Key questions to consider include:
- Why was your company founded?
- What is your mission?
- How has your product or service impacted customers?
- What values define your company today?
- How have you evolved over time?
- What sets you apart from competitors?
- What are your goals for the future?
- Why should people trust and believe in your brand?
This internal reflection will help you begin shaping your video’s concept. Collaborate across departments to gather insights and align on messaging.
Sharing diverse perspectives helps build a more cohesive, clear, and compelling story.
You don’t need a fully written script before reaching out to a production team, but coming in with clear ideas is key. The discovery call (your initial meeting with a production company) is where the creative process begins, so the more clarity you bring, the more effective the collaboration will be.
Helpful Details to Prepare in Advance:
- Desired video length (we recommend 60–120 seconds)
- Social media cutdowns
- Key locations and time of day
- Visual style or imagery references
- Themes and tone
- Number of actors or on-camera team members
- Interview or testimonial needs
- Specific phrases or messaging to include
- Motion graphics or reference examples
- Essential B-roll footage
- Video thumbnail needs
- Final deadline and deliverables
- Budget
- Core objective: What should viewers feel or do after watching?
Decide how much creative support you need. If you already have a clear outline and messaging, we can focus solely on production and post-production. But if you’re still shaping your story, it’s best to bring us in early. We’ll help you develop the concept, script, and creative strategy—working closely with you every step of the way until your brand story is ready to shine on screen.
Our goal is to ensure the end result is something you’re proud to share.
