Did you know that the part of the human brain that processes sound is the same part that processes emotions? No wonder that music and emotions are fundamentally linked! Sound design is important in video production for this very reason. Great sound design adds dimension to a scene, creating depth and texture to what we see. Sounds can push a story forward or highlight a character’s personality. They allow the audience to be immersed in the action and relate better to characters, which lead to better engagement.
What does sound design entail? Simply stated, the job of a sound designer is to create all the sounds in a video. Distorted audio, like a blurry or pixelated video, leads to a negative perception of a brand, so it’s important to take sound design seriously. Sound designers check for distortions or asynchronous sounds. They need to know when and how to amplify certain sounds while fading others, mix sounds together to create novel ones (for example, to create an alien language), and implement the right music to evoke certain emotions.
Our team at OpenLight Films will analyze your script or storyboard and pay attention to settings, dialogue, plot transitions, and other clues where sound can help enhance the scenes. For example, if someone is being chased through a forest, we’ll need to hear the insects humming in the background and leaves being crushed underfoot. On the other hand, if the setting takes place in a corporate office, we’ll expect to hear phones ringing, keyboards tapping, copy machines running, and the occasional ping of an elevator. Our sound design artists will consider every detail for a superb outcome.
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