Costume design is one of the many in-house services we provide to Bay Area businesses looking for the best video production. For fashion and lifestyle brands, costume and wardrobe form the focal point of the video. In producing these videos, the priority is to highlight the apparel and maximize appeal. But for all other brands, costume design must complement the concept and theme of the video.
We first do a text analysis of the script to “get to know” the characters so we can identify the image we want to portray. Subconsciously, people make judgements about each other based on what they wear. Characteristics like trustworthiness, cleanliness, and professionalism are instantly assumed based on an image.
Costume design plays a key role in evoking specific emotional responses for your video, so we help you design the right look to drive your desired call-to-action.
Other important factors to consider when designing costumes are availability of the fabric, wardrobe changes, and ease of movement for the actors/talents. Our competent team will help source durable materials and choose easily available fabrics whenever possible so that, in case we need replacements or repairs, we won’t have to halt production.
After generating costume renderings, we’ll get your approval before sending them off to be constructed. From overseeing the construction of costumes to tailoring prefabricated outfits and attending fittings, OpenLight Films will handle the details every step of the way. As always, we won’t move forward on each step of the costume design process until you’re 100% on board.
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